Analysis for marketing planning - 6th revised edition

LEHMANN, D R ; WINER, R

livre analysis for marketing planning - 6th revised edition
EDITEUR : MCGRAW HILL ACADEMIC
DATE DE PARUTION : 01/09/04
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SYNOPSIS :

Focuses on the analysis needed for Marketing decisions and is structured around the core marketing document - the Marketing
Plan. This book places emphasis on the analysis pertaining to a product's environment, customers and competitors.
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Format

  • Hauteur : 23.00 cm
  • Largeur : 16.00 cm
  • Poids : 0.35 kg