Positioning - the battle for your mind 2nd edition

RIES, AL ; TROUT, JACK

livre positioning - the battle for your mind 2nd edition
EDITEUR : MCGRAW HILL TRADE
DATE DE PARUTION : 15/01/01
LES NOTES : Donnez votre avis
Livre en VO
à partir de
14,10 €

SYNOPSIS :

Explain how to make and position an industry leader so its name and message gets into the subconscious of the market- and stays there, position a follower so it can occupy
a niche not claimed by the leader, and avoid letting a second product ride on the established one. This book includes analyses of successes and failures in advertising.
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Format

  • Hauteur : 20.50 cm
  • Largeur : 13.50 cm
  • Poids : 0.25 kg