Strategy and technology ; toward technology based sustainable competitive advantage

MARGERIE, VICTOIRE DE

livre strategy and technology ; toward technology based sustainable competitive advantage
EDITEUR : L'HARMATTAN
DATE DE PARUTION : 04/05/09
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SYNOPSIS :

Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated
by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
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  • Poids : 0.35 kg

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