Handbook of Research on Franchising - Grand Format

Edition en anglais

Frank Hoy

,

Rozenn Perrigot

,

Andrew Terry

Collectif

Note moyenne 
Frank Hoy et Rozenn Perrigot - Handbook of Research on Franchising.
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work... Lire la suite
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Résumé

Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising contains original work by leading franchise scholars from around the world who offer new insights into entrepreneurial behavior, organizational forms, regulation, internationalization and other contemporary issues relating to this dynamic business strategy. The book wilt provide readers with a base of knowledge about the entrepreneurial opportunities and behaviors of franchisors and franchisees as well as explore the forms that franchise organizations may take, the regulation of franchise companies, how franchisors and franchisees relate to one another, the development of the franchise model, franchising in emerging markets, social franchising and more.
It introduces theory and sets the agenda for future research and adds to education and practice. Practitioners will benefit from the high quality scientific research, and scholars will find exciting opportunities for contributing to the body of knowledge on a subject that has not received sufficient attention. The research contained in this book will also be of value to franchisors, franchisees, service providers and government regulators.

Caractéristiques

  • Date de parution
    01/01/2017
  • Editeur
  • ISBN
    978-1-78536-417-4
  • EAN
    9781785364174
  • Format
    Grand Format
  • Présentation
    Relié
  • Nb. de pages
    640 pages
  • Poids
    1.075 Kg
  • Dimensions
    16,2 cm × 24,2 cm × 3,8 cm

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À propos des auteurs

Frank Hoy is Paut R. Beswick Professor of Innovation and Entrepreneurship at Worcester Polytechnic Institute, USA, Rozenn Perrigot is Professor of Management at the Graduate School of Management at the University of Rennes 1, France and Andrew Terry is Professor of Business Regulation at the University of Sydney Business School and Emeritus Professor of the University of New South Wales, Australia.

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