The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google - Poche

Edition en anglais

Note moyenne 
Scott Galloway - The Four - The Hidden DNA of Amazon, Apple, Facebook, and Google.
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just... Lire la suite
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Résumé

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.
How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms ? And, more ominously, can anyone challenge them ? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers.
He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Caractéristiques

  • Date de parution
    04/09/2018
  • Editeur
  • ISBN
    978-0-525-54039-7
  • EAN
    9780525540397
  • Format
    Poche
  • Présentation
    Broché
  • Nb. de pages
    323 pages
  • Poids
    0.167 Kg
  • Dimensions
    10,7 cm × 17,1 cm × 2,1 cm

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