Artificial Intelligence in Advertising - E-book - ePub

Technology has changed the world. The technology is also constantly changing. Therefore, the changes that take place affect each and everything. Artificial intelligence can be regarded as the most revolutionary innovation in the technological world. This has changed the way the general public uses technology. Many industries have been affected by the advent of artificial intelligence. The advertising industry is one of them.
The creation of ads, content generation, data collection, data analysis, tracking of consumer behavior, all these have been changed completely after the creation of artificial intelligence. The brands are able to track the correct consumer behaviors and personalize the ads accordingly. The cost of ad creation has been reduced to a very low level. The virtual assistance and streamlining of ads has opened up new avenues for advertisers to bid up their game.
The consumers are also benefitted by the better algorithms that allow them to see relatable ads and eliminate the ones that eat up their time.