En cours de chargement...
?????????? ??? ????? ??? ?????? ???????? ????????? ??? BCG (?????? ??????? ?? ?????? ????????????? ?????????, ????????? ????????????? ??? ??????? ??? Boston Consulting Group) ?? ????? 50 ????? ?? ???? ?? ???????? ??? ????????? ??????. ? ??????? ???????? ????????? ??? BCG ????? ??? ?????? ?????????? ???????? ??? ????????? ????? ?????????? ?? ?????????? ?? ???????, ??? ????????, ?? ??????????? ??? ?? ?????? ???? ????? ???????? ????, ???????????? ???? ?? ????????? ??? ??????? ??????????? ????????? ??? ?? ?????????? ???? ?????? ?? ??????.
?? ?????? ???? ??? ??????? ??? ???????? ???????? ???? ????????? ??? ?????? ????????? ????????? ????????? ??? BCG ???? ??????? ?????????????, ???? ??????????? ????? ????????? ??? ???? ???????? ??? ?????. ???????????? ?????? ?? ?????????? ???? ????????? ??????? ??????????, ??? ???????? ??? ????????? ??? ?????????, ??????????????????? ??? ?????????? ??????????? ??? ??? ????????????????, ??? ??? ???????? ?? ?????? ???????, ???? ?? GE Matrix ??? McKinsey ??? ?? Ashridge Portfolio Matrix. ??????? ?? ??? ?????? ???????? ????????? ??? BCG : ? ??????? BCG growth-share ??????????? ?? ???????? ??? 1960 ??? ??? Boston Consulting Group ??? ??? ???????????? ??? ???????? ???????? ?????? ???? ?????????????? ??? ??? ?????????? ??? ???????? ????????? ??? ??????.
???? ????????? ????? ???????????? ?? ?????????? ????? ?????????????? ????? ?????????? ? ????? ?????? ???????????, ???? ??? ????? ?????????????? ?????????? ?? ????? ??? ????? ????? ?????? ?? ????????????. ???? ???? ?????????? ?????????? ???? ???????????? ?? ?????? ?????? ?? ????? ?????? ??? ??? ?? ????????? ?? ??????? ?????. ?? ???? ?? ??????, ?? ??????????? ??? ?????? ?? ??? ???????? ? ??????? ??? BCG ??? ?? ???????? ?????????, ?? ?????? ??? ?? ?????????? ??? ??????????? ??? ??????????????? ??????? ???? ???????? ?????????? ??? ?? ??????????????? ?? ???????? ??? ??? ?? ?????? ????????? ??????????????? ?????????.
??? ????? ??????? ??? ?????????????? ??? ??? ??????? ?????????????? ??? ???????, ??? ???????? ???? ????????? ??????? ?????????? ??? ??? ???????? ?? ?????? ??????? ??? ?????? ?? ???????? ??? ?????????? ??? ?? ???????????? ??? ?????????? ??? ???? ????????? ???.