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What do you think about Dubai ? Oil, sand, camels ? In this book, the authors offer the keys to understand this modern and innovative City; through its History, its macroeconomy, its Government and all the strategies used and applied to reach such power nowadays. The State objectives and challenges : EXPO 2020, Vision 2021, Area 2071... The will cover the predominant foreign labor force, the ministries and laws governing the State, the taxation, the economic and financial tools, and we will explain how SME's and larger companies can be part of this successful market and how to enter it.