Introduction to Growth Hacking - E-book - ePub

Growth hacking has taken the business world by storm. It hasbeen there for quite some time offline, but now it has goneviral. In the past, it was McDonald's using it to pop up atevery highway back in the 1950s. Now it has spread its armand has become a widely applied corporate concept. It isespecially famous in the world of start-ups because it providesthem a cost-friendly way to expand while remaining within theirbudgets.
As start-ups can't rely on Super Bowl ads orMega-expensive billboards, they depend on growth hacking toback them up in cheaper ways. Any infant business can applygrowth hacking and if they do it in the right way they canprosper beyond their expectations. From Dropbox to Uber, theyall used growth hacking to reach their goals and achieveexponential growth rates. The only thing they had in commonwas product scalability.
So if a product has scalability growthhacking can become a powerful tool to spread it like firethrough word of mouth on a big scale.