En cours de chargement...
"Marketing Management: International Strategies and Digital Techniques" offers a comprehensive overview of modern marketing management practices. This concise guide covers a wide range of topics, including international marketing, consumer behavior, digital marketing, and international marketing research. Readers will gain insights into the challenges and opportunities of international marketing, as well as the trade theories and economic development that influence global marketing strategies.
The book also explores the barriers and distortions faced in international markets, providing valuable knowledge for navigating these obstacles. With a focus on digital marketing, the book delves into various aspects such as website planning and analysis, search engine optimization, social media marketing, web analytics, and more. Readers will discover key techniques for leveraging the power of digital platforms to reach target audiences effectively.
The chapters on international marketing research provide a comprehensive understanding of the research process, including problem definition, measurement concepts, sampling designs, data analysis, and presentation. The book also explores basic data analysis techniques, hypothesis testing, correlation, and regression analysis. This book is an essential resource for marketing professionals, students, and anyone seeking practical knowledge on marketing management.
Written in a clear and concise manner, it offers a valuable reference for developing effective marketing strategies in today's global marketplace.