Marketing Strategy for Hospitality Property's - E-book - ePub

Edition en anglais

Note moyenne 
 Gerry MacPherson - Marketing Strategy for Hospitality Property's.
Would you like the skills vital to effectively communicate with your ideal guest? Gone are the days when all you had to do is place brochures in your... Lire la suite
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Résumé

Would you like the skills vital to effectively communicate with your ideal guest? Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition. These 24 tutorials include: Developing Your Marketing Strategy Branding -What Makes You Stand Out How to Find Out Your Customer's Demographics and Psychographics Creating a Memorable Tagline or Slogan that Sticks Power of Colours Upgrade Your Logo Creating an Effective Website Email & Guest List Building Why Build an Email List Creating Free Gifts to Build Your List Writing Autoresponder Emails That Convert Exit Popups to Build Your List Choosing Your Visual Branding Creating a Successful Blog for Your Property Introduction to Social Media Marketing on YouTube Benefits of Facebook for Business How to be Successful on Twitter How to Use LinkedIn Pinterest for Your Property Instagram for Your Business Customer Giveaways The Benefit of Online Newsletters How to Make Surveys Work for You If you want to attract your ideal guest, then don't hesitate.
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Caractéristiques

  • Date de parution
    29/01/2023
  • Editeur
  • ISBN
    8215616604
  • EAN
    9798215616604
  • Format
    ePub
  • Caractéristiques du format ePub
    • Protection num.
      pas de protection

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À propos de l'auteur

Biographie de Gerry MacPherson

Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100, 000's of customers. This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.

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