Mastering AdMob - E-book - ePub

This book "Mastering AdMob: A Beginner's Guide to Mobile Advertising" provides a practical and comprehensive guide to AdMob, Google's mobile advertising platform. It is divided into seven chapters that cover the following topics:Chapter 1: Getting Started with AdMobThis chapter provides an introduction to AdMob and explains how to set up an AdMob account, create an AdMob project, and integrate the AdMob SDK into your mobile app.
It also provides an overview of AdMob's different ad formats. Chapter 2: Creating Ad UnitsThis chapter explains how to create different types of ad units, including banner ads, interstitial ads, native ads, and rewarded ads. It also explains how to set ad unit targeting criteria and optimize ad performance. Chapter 3: AdMob Auctions and Ad TargetingThis chapter provides an overview of AdMob auctions and how they work.
It also explains how AdMob uses machine learning algorithms to optimize ad targeting and placement for maximum revenue. Chapter 4: AdMob Reporting and AnalyticsThis chapter explains how to use AdMob's reporting dashboard to track ad performance and revenue. It also provides key metrics to track and optimize for revenue and explains how to use AdMob's data to improve ad placement and targeting. Chapter 5: Best Practices for AdMob OptimizationThis chapter provides strategies for maximizing revenue through AdMob, including ad placement strategies, ad design tips, A/B testing, and best practices for ad optimization.
Chapter 6: Troubleshooting Common AdMob IssuesThis chapter provides troubleshooting tips for common AdMob issues, including ad serving errors, ad fraud, and low ad revenue. Chapter 7: AdMob and App Store Optimization (ASO)This chapter explains the relationship between AdMob and App Store Optimization (ASO) and provides strategies for optimizing both for maximum revenue. It also provides an overview of future trends and developments in mobile advertising and AdMob.
Overall, the book provides a comprehensive and practical guide to AdMob for mobile app developers who are looking to monetize their apps through advertising.