Summary of O. G. GOAZ's Effective Storytelling Step by Step (2020 edition) - E-book - ePub

Please note: This is a companion version & not the original book. Sample Book Insights: #1 On November 5, 2006, while driving with my husband Avi, we were hit from the left by a vehicle that had crossed the intersection on a red light. Our car turned around on its axis several times, shot towards a traffic island, and came to a standstill. I remember feeling as if time had stopped. I remember my first desperate scream - Avi, no! No! No! - as if words alone could avert the inevitable. #2 I had become a full-time housewife.
I had been a spokeswoman for the national public authority, and on my head was a cellphone. I had become someone who did little other than hang out the wash. I was ashamed of what had become of the woman who had always prided herself on her panache. #3 I had a strange compulsion to borrow the book The 4-Hour Workweek by Timothy Ferris. I had never heard of the book or its author, but I felt a strange compulsion to read it.
I was outside the world of working life for seven years, and I didn't have any skills or abilities to get me back into the game. #4 I had decided to study advertising and marketing in the digital age. I spent every free second of my time researching and studying the subject. I read every study, post, and book I could get my hands on. I consumed everything that touched on advertising and marketing in general, and modern digital technology in particular.