Despite the changes in the marketing landscape caused by the Internet, print remains a valuable marketing tool. Unfortunately in embracing everything...
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Résumé
Despite the changes in the marketing landscape caused by the Internet, print remains a valuable marketing tool. Unfortunately in embracing everything digital, many marketers have neglected to learn about how to use print marketing. This book contains 6 practical principles that can be applied to any print marketing project to create a valuable element of any marketing campaign.