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In the wars of commerce and the battle for cultural headspace, some rivalries transcend mere competition and become legendary clashes that echo through time and the realms of popular culture. These enduring rivalries, like unstoppable primeval forces, shape industries, define lives, and captivate consumers' imaginations across the globe. Welcome to the world of iconic brand rivalries, where giants like Coca-Cola and Pepsi, Apple, and Windows engage in a perpetual dance of innovation, strategy, and marketing prowess. In this eBook we explore which brand giants will secure their place in history as the winners of an increasingly bloody battle for dominance.