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Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility. That's where law public relations comes in. In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice and establish yourself as a thought leader in your field. Whether you're a solo practitioner or a partner in a large firm, What Is Law PR? gives you the strategies and tools to assert your authority, boost your reputation, and attract more clients through the targeted use of public relations.