Summary: P&G 99 - Review and Analysis of Decker's Book

This complete summary of the ideas from Charles Decker's book "P&G 99" shows that P&G's success doesn't happen by accident. Every year, the company spends more than $3 billion advertising and promoting its brands - more than any other company on earth. In his book, the author reveals the fundamental beliefs that lie at the heart of P&G's impressive success, including customer service, strategic thinking and brand building.
This summary will provide you with an insight into one of the world's most successful companies and how you can adapt their processes to achieve success in your own company.