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They are supported by illustrated examples of good practices. The short, clear and entertaining texts display complex processes in an understandable way. This makes this publication a working compendium not only for design students and young designers, but also for creative lateral thinkers, product and marketing managers and all those who are interested in intelligent design. - new approaches to the field of product design - comprehensive compendium for everybody interested in intelligent design - illustrated by examples of good practice - complex processes are understandably presented