E-Volve-Or-Die.Com. Thriving In The Internet Age Through E-Commerce Management

Mitchell Levy

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Mitchell Levy - E-Volve-Or-Die.Com. Thriving In The Internet Age Through E-Commerce Management.
In the New E-Conomy, there are only two choices: E-volve your company, or watch lit die. If you are involved with e-commerce at any level, from executive... Lire la suite
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Résumé

In the New E-Conomy, there are only two choices: E-volve your company, or watch lit die. If you are involved with e-commerce at any level, from executive to observer; venture capitalist to new-hire-in-the-trenches, this is the book for you. With the pace of the New E-Conomy, it's difficult to know even where to start. What business models will be effective? What organizational changes need to be made? Should you outsource? What do customers expect today? E-Volve-or-Die.com is the management guide that shows how to deploy, manage, and e-volve your company into a holistic, Internet-enabled entity. Based on the real-world experiences of Mitchell Levy and more than 45 executives from companies around the world, E-Volve-or-Die.com will guide you through adapting your business from the Industrial Age to the Internet e-conomy, from start to finish. The book begins with the basics - a clear understanding of the e-commerce paradigm - and then gives you proven business models and strategies you can use to transform your own business. E-volutionary tactics highlight what you have learned in each chapter, and case studies allow you to learn from the mistakes and strategies of companies that have successfully made the transition.

Sommaire

  • THE NEW E-CONOMY
    • E-Commerce Thinking
    • Business Models for the E-Conomy
  • DEPLOYING E-COMMERCE
    • The Plan Is the Thing
    • Customer Touch Points
    • Content Will Always Be King
    • Instant Global Presence
    • Outsourcing Is Always an Option
  • MAINTAINING MOMENTUM
    • New Expectations for Customer Service
    • Managing the E-commerce Organization
    • Ongoing Internet Marketing
    • The Law Catches Up to E-Business
  • E-VOLVING THE FUTURE
    • Shifting Markets
    • A View from the Real World
    • Change Is Constant, Change Is Good.

Caractéristiques

  • Date de parution
    23/02/2001
  • Editeur
  • ISBN
    0-7357-1028-7
  • EAN
    9780735710283
  • Présentation
    Broché
  • Nb. de pages
    324 pages
  • Poids
    0.57 Kg
  • Dimensions
    17,3 cm × 23,1 cm × 2,2 cm

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À propos de l'auteur

Biographie de Mitchell Levy

Mitchell Levy is President Of ECnow.com and Executive producer of ECMgt.com. He helps start-up, medium, and large corporations transition from the Industrial Age to the Internet Age and is actively involved in strategic ECM consulting, training, and Internet Marketing activities. Mitchell also developed and currently manages a professional certificate program in e-commerce management for San Jose State University and teaches several courses in the Program. Mitchell sits on the boards of various dot-com's, and many medium to large-sized corporations utilize his services. In addition, Mitchell serves as Chair for Comdex Las Vegas and Chicago, and for his own symposia series, ECMsym.com. He is a sought-after speaker at a number of other conferences, including miller Freeman's Web Design and Development, Thunderlizard's Web Design, DCI's Internet Expo, CommerceNet's Annual Conferences, CINet's Web Builder, and many Silicon Valley-based and individual client events Worldwide. Mitchell spent nine years at Sun Microsystems during the key infancy period of the Internet, and managed the e-commerce component of Sun's $3.5 billion supply chain. Since leaving Sun, he has put together the e-commerce strategy for the $2 billion revenue-based Bay Networks (both the buy and sell side). He has also run a privately held Web Presence company, founded in June 1995, which consulted, designed, created, and hosted Web Sites for clients.

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