Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, third edition, is an ideal text for...
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Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe's Essentials of Marketing, third edition, is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a lain-English guide, or to anyone who needs quick grasp of the subject.
Jim Blythe is Senior Lecturer in the Business School at University of Glamorgan, UK. He has numerous articles and publications in the field of marketing.
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