Global marketing - Grand Format

9th edition

Edition en anglais

Warren J. Keegan

,

Mark C. Green

Note moyenne 
Warren J. Keegan et Mark C. Green - Global marketing.
For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements,... Lire la suite
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Résumé

For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version.

Caractéristiques

  • Date de parution
    01/09/2016
  • Editeur
  • ISBN
    978-1-292-15076-5
  • EAN
    9781292150765
  • Format
    Grand Format
  • Présentation
    Broché
  • Nb. de pages
    624 pages
  • Poids
    1.215 Kg
  • Dimensions
    21,6 cm × 27,5 cm × 2,1 cm

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