Graphic fashion - Le langage graphique de la mode

Illustration has become so prevalent in the work of fashion. graphic and industrial designers and has serred to boost their intellectuel and creative productivity to such a prolifïc level, that it has evolved into a dynamic medium and art form its own right, shaping ideas, mass consumer conceptions and generating global trends. In addition it has created a language and a discourse of its own, both personal and general which society can easily identify with - fïnding within it a vast quantity of unirersal and thus common codes and references.
Illustration is today one of the most fashionable disciplines in the artistic, professional and business fïeld. It is an essential tool in distinguishing and personalizing messages, statements and graphic concepts and an important creative resource for an infïnite number of applications parficularly related to the design, communication and fashion industries.