Handbook of Choice Modelling - Grand Format

This handbook provides an authoritative an in-depth overview of the essential topics related to the increasingly important field of choice modelling : a key tool for the understanding of behaviour and used to support decision-making across many areas such transportation, health economics, environmental analysis and marketing. The handbook of Choice Modelling, composed of contributions from senior figures in the field, summrizes the essential analytical techniques and discusses the key current research issues.
The book opens with Nobel Laureate Daniel McFadden calling for deeper engagement with more behavioural economics and mathematical psychology. Furthers chapters explore the elicitation of data and the context of observation ; inter-personal variation ; the modelling of complex choice processes taking account of heterogeneity ; extending the models to deal with more complex choices ; statistical processes for the understanding of data ; and finally the practical application of these methods.
A final group of chapters discusses the research needs of specific application areas.