No Rules Rules - Netflix and the Culture of Reinvention

These are some of the ground rules behind a unique cultural experiment, one that explains how a DVD mail-order service transformed itself, at lightning speed, into one of the most radical and successful businesses in history : a streaming superpower that rivals the likes of Disney. For anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to a holy grail.
Here, with breath-taking candour and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates its CEO Reed Hastings, inviting you to step inside and experience it for yourself.