Submit Now. Designing Persuasive Web Sites

Submit now: designing persuasive Web sites teaches you what it means to go beyond usability and to make your web site as persuasive as possible. Using real-world examples - augmented by clear, visual explanations - this book is full of practical advice you can immediately incorporate into your site to convert visitors into customers. Everyone who is anyone working on a web site - from marketers to designers to developers - will gain a new perspective on web site design that focuses on helping users transact on the web. Submit now teaches you how to: • Maximize the conversion rate of turning site visitors into customers • Move users along a decision path to get them to do what you want them to do • Design a web site by focusing on four types of users • Learn the elements of persuasion that you can incorporate into your web site to influence site visitors to transact