The Voltage Effect - How to Make Good Ideas Great and Great Ideas Scale - Grand Format

Why do some great ideas make it big while others fail to take off ? "Scale" has become a favored buzzword in the start-up world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Whether you're growing a small business, rolling out a diversity and inclusion program in your workplace, or delivering billions of doses of a vaccine, argues University of Chicago economist John A.
List, translating an idea into widespread impact depends on one thing only : whether it can achieve "high voltage" - the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of other attributes can doom an unscalable idea. Drawing on his original research as well as fascinating examples from the realms of business, policy-making, education, and public health, he identifies five measurable vital signs that a scalable idea must possess and offers proven strategies for engineering voltage gains and avoiding voltage drops.
You'll learn : how celebrity chef Jamie Oliver expanded his restaurant empire, then learned that humans don't scale ; why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale ; how governments could deliver more services to more citizens by focusing on the last dollar spent ; how one education center leveraged positive spillovers to narrow the achievement gap across the entire community ; why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, and encourage patients to take their prescribed medication.
By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large - because a better world can only be built at scale.